I notice what a place can become.

Hi, I’m Zelda, a Berlin-based creative working across production design, creative direction and project management. I discover the world through its small details — the quality of light, a shift in colour, the feeling a room leaves behind.

I’ve always been drawn to the beauty in the things around me. I notice how a place feels, how objects sit together, and how subtle details can change the whole atmosphere. Those observations often become the starting point for a visual idea.

With a background in architecture and production design, I bring ideas to life through spaces, images and carefully considered visual worlds. I studied architecture at the Technical University of Berlin and completed a diploma in Production Design at Filmakademie Baden-Württemberg; both disciplines shape how I think about space, materials, atmosphere and visual storytelling.

For more than ten years, I’ve developed and delivered creative projects across film, advertising and visual communication. From early research and moodboards to materials, props and the finished set, I enjoy shaping a clear vision and making it work in practice — planning the process, coordinating teams and bringing the right people together along the way.

I value the exchange of different perspectives and the shared work of making something meaningful. I approach each project with care, curiosity and a good eye for the details that make a difference.